From Bret's review: "I liked the book so much I might make it required reading for my next MBA class in organizational behavior. I neither like nor agree with everything Pfeffer has to say in the book, but he backs up his points with solid research, which I love. It has a few too many stories for my taste, but this is one of the best evidence-based books on leadership and management you can put your hands on, which is why I am recommending it."
From Bret's review: "Guy defines enchantment as 'the process of delighting people with a product, service, organization, or idea. The outcome of enchantment is voluntary and long-lasting support that is mutually beneficial.' I like that a lot. People that are delighted behave entirely differently than those that are simply satisfied. For me, the last seven chapters were better than the first six, but I think the entire book is worth your time and effort."