From Bret's review: "Guy defines enchantment as 'the process of delighting people with a product, service, organization, or idea. The outcome of enchantment is voluntary and long-lasting support that is mutually beneficial.' I like that a lot. People that are delighted behave entirely differently than those that are simply satisfied. For me, the last seven chapters were better than the first six, but I think the entire book is worth your time and effort."
From Bret's review: "This is not Bob Sutton’s best book, but if you’ve never read one of his books this is the one to start with because Bob really summarizes the most important ideas and evidence that have appeared in all of his previous books, articles, and blogs. Those familiar with Bob’s work will recognize that there is not a whole lot of new stuff here, but that’s OK, because it’s still the best stuff you are going to find about how to be a good boss."
