Tag: social media

Lee Odden: Optimized Blogging That Inspires Action

July 3, 2013 4 Comments
Lee Odden: Optimized Blogging That Inspires Action

Optimized Blogging That Inspires Action from TopRank Online Marketing   I am using Lee Odden’s new book Optimize: How to attract and engage more customers by integrating SEO, social media, and content marketing in my class on social business. I was in search of different book to use alongside one I know well and love, [...]

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Student Branding Achievement – Spring 2013

July 1, 2013 4 Comments
Student Branding Achievement – Spring 2013

In the spring of 2013, I taught social business and personal branding to about 75 undergraduate and MBA students at The University of Nevada. My students learn how difficult it is to take responsibility for an online presence by trying to create relevant content that matters to some target audience or market. Each student created [...]

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Operational Excellence

June 19, 2013 2 Comments
Operational Excellence

The video clip above is from a recent presentation I did for WordCamp Reno on personal branding and social business. I think this diagram that I adapted from Brian Solis really sums up the strategic imperative of the current business environment we operate in. Everyone that touches your business is nested in a network of [...]

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Personal Branding And Social Business: Presentation For Women In Technology Forum

May 9, 2013 2 Comments
Personal Branding And Social Business: Presentation For Women In Technology Forum

Branding Women in Technology Forum from Bret Simmons I am speaking today at the Women in Technology Forum being held at Microsoft Licensing, GP in Reno. In 50 short minutes, I hope to be able to persuade the women in my audience that because social business is the new business reality, having a good online [...]

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