From Bret's review: "I wish I had written this book. I believe strongly that leaders and companies that make social media only about marketing are missing a HUGE opportunity to to radically transform their entire value chain. But I am glad that Charlene wrote it, because through her diagnostic exercises, checklists, rich examples, and systematic approach to open leadership, any leader with an open mindset can follow her advice and get results."
From Bret's review: "Despite its flaws, it is a good book. It will make the list of optional readings for my MBA class this fall because I think it will have an impact on the students that read it. The book is very well written with excellent organization and a very conversational style. The best thing about the book is the numerous excellent examples Liz gives to support her points, coming from her years of experience as a top executive and consultant."