From Bret's review: "Even if you have gotten started with social business, you might not be doing it correctly or at least have great room for improvement. This book can help because Gary articulates the powerful operating principles as well as anyone because he practices that he preaches."
From Bret's review: "I liked the book so much I might make it required reading for my next MBA class in organizational behavior. I neither like nor agree with everything Pfeffer has to say in the book, but he backs up his points with solid research, which I love. It has a few too many stories for my taste, but this is one of the best evidence-based books on leadership and management you can put your hands on, which is why I am recommending it."