From Bret's review: "Even if you have gotten started with social business, you might not be doing it correctly or at least have great room for improvement. This book can help because Gary articulates the powerful operating principles as well as anyone because he practices that he preaches."
From Bret's review: "I wish I had written this book. I believe strongly that leaders and companies that make social media only about marketing are missing a HUGE opportunity to to radically transform their entire value chain. But I am glad that Charlene wrote it, because through her diagnostic exercises, checklists, rich examples, and systematic approach to open leadership, any leader with an open mindset can follow her advice and get results."