Can you learn faster than your competitors? If you can, you can help define what it means to be competitive in your business or industry and force your competition to play catch-up. If not, then you will be forced to try to imitate what your competitors are doing and how they are doing it. Give [...]
Is it better for your business to pursue a competitive strategy where you copy your competitors, or where you force your competitors to copy you? Your customers and employees are embracing the ability to participate in many-to-many conversations via easily accessible tools like Facebook, Twitter, LinkedIn, Yelp!, blogs, and now Google +. This is a [...]
I was recently in the market for a photographer to take my daughter’s senior pictures. She wants her pictures taken by someone her friends have not used so that she can get a unique look for herself. She did a Google search for photographers in Reno and picked five she thought had potential. I picked [...]
Social objects are most trusted when they are shared by friends. If you write a blog post with relevant content, I can pick up that blog post and share it in my social networks. When my friends see that I have put my brand on your brand, they are much more likely to trust your [...]
Welcome to my blog! Please feel free to share your thoughts in the comment section of my posts. I publish all constructive, non-anonymous comments.
I am speaking this morning to a group of leaders at Truckee Meadows Community College. It’s not often that I get a chance to speak to colleagues in education about leadership so I am looking forward to it. These folks have been participating in leadership development and my talk will be the final session. I [...]
Crappy Systems – The Reason Why Good Service Is So Elusive
Why is it so hard to get good service in a coffee shop in Reno at 7:30 am on a Friday morning? Last week I had an unacceptable service encounter at Starbucks. This morning I once again was near that same Starbucks, and instead of going for the convenient experience, I drove out of my [...]
