Book Recommendations
from Bret L. Simmons

From Bret's review: "Guy defines enchantment as 'the process of delighting people with a product, service, organization, or idea. The outcome of enchantment is voluntary and long-lasting support that is mutually beneficial.' I like that a lot. People that are delighted behave entirely differently than those that are simply satisfied. For me, the last seven chapters were better than the first six, but I think the entire book is worth your time and effort."

Order now from Amazon!

From Bret's review: "Despite its flaws, it is a good book. It will make the list of optional readings for my MBA class this fall because I think it will have an impact on the students that read it. The book is very well written with excellent organization and a very conversational style. The best thing about the book is the numerous excellent examples Liz gives to support her points, coming from her years of experience as a top executive and consultant."

Order now from Amazon!

Posts Tagged ‘book review’

Book Review: Guy Kawasaki’s “Enchantment”

Tuesday, March 8th, 2011 · No Comments »

Book Review: Power by Jeffrey Pfeffer

Thursday, January 20th, 2011 · 6 Comments »

Cognitive Surplus: My Review

Saturday, September 25th, 2010 · 2 Comments »

Bury My Heart At Conference Room B: My Review

Monday, September 6th, 2010 · 4 Comments »

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- Bret L. Simmons: Welcome, Pam. No easy answers to this – people are too complex for that. If she is that...
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- Pam: I’m dealing with one particular woman who sits across from me in a factory setting. She is very harsh and...
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