Book Recommendations
from Bret L. Simmons

From Bret's review: "Guy defines enchantment as 'the process of delighting people with a product, service, organization, or idea. The outcome of enchantment is voluntary and long-lasting support that is mutually beneficial.' I like that a lot. People that are delighted behave entirely differently than those that are simply satisfied. For me, the last seven chapters were better than the first six, but I think the entire book is worth your time and effort."

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From Bret's review: "I wish I had written this book. I believe strongly that leaders and companies that make social media only about marketing are missing a HUGE opportunity to to radically transform their entire value chain. But I am glad that Charlene wrote it, because through her diagnostic exercises, checklists, rich examples, and systematic approach to open leadership, any leader with an open mindset can follow her advice and get results."

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