social business

Lee Odden: Optimized Blogging That Inspires Action

July 3, 2013 4 Comments
Lee Odden: Optimized Blogging That Inspires Action

Optimized Blogging That Inspires Action from TopRank Online Marketing   I am using Lee Odden’s new book Optimize: How to attract and engage more customers by integrating SEO, social media, and content marketing in my class on social business. I was in search of different book to use alongside one I know well and love, [...]

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Student Branding Achievement – Spring 2013

July 1, 2013 4 Comments
Student Branding Achievement – Spring 2013

In the spring of 2013, I taught social business and personal branding to about 75 undergraduate and MBA students at The University of Nevada. My students learn how difficult it is to take responsibility for an online presence by trying to create relevant content that matters to some target audience or market. Each student created [...]

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How I Came To Be A Fan Of Campo Reno

June 6, 2013 0 Comments
How I Came To Be A Fan Of Campo Reno

I am a raving fan of Mark Estee and his restaurant Campo here in Reno. The funny thing is, our relationship started with me complaining about his business in this blog post. He recovered from that initial service failure brilliantly, and I’ve never regretted giving him and his business another chance. It’s not Mark’s social [...]

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Personal Branding And Social Business: Presentation For Women In Technology Forum

May 9, 2013 2 Comments
Personal Branding And Social Business: Presentation For Women In Technology Forum

Branding Women in Technology Forum from Bret Simmons I am speaking today at the Women in Technology Forum being held at Microsoft Licensing, GP in Reno. In 50 short minutes, I hope to be able to persuade the women in my audience that because social business is the new business reality, having a good online [...]

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