I’d like to highly recommend the book “The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas” by David Burkus. I know David from LDRLB and like him a lot, he is the real deal and one of the truly nice guys in this business. You should know that I purchased my own copy of his book for review. David knows, and so should you, that even though I like him, I could not recommend his book to you if I did not find it truly valuable.
Honestly, I was surprised how much I liked the book. It was extremely well written, which I really appreciated. It’s also an evidence-based book, and the research article David cites to support his assertions are all peer-reviewed and credible. None of this “based on my decades of consulting and mountain of global research my company has collected” garbage. David builds on the thorough work of creativity experts and credits them generously.
Some companies and leaders rely on innovation and creativity more than others, but all of us need to clearly understand what does and does not work in order to develop ideas that are both novel and useful. This book provides that direction in a manner that is quick, easy, and enjoyable to digest; consequently, I think any leader will benefit by reading David’s book. It has earned my highest recommendation.
What do you think? Please share your thoughts in the comment section below.