In the spring of 2013, I taught social business and personal branding to about 75 undergraduate and MBA students at The University of Nevada. My students learn how difficult it is to take responsibility for an online presence by trying to create relevant content that matters to some target audience or market. Each student created about 25 blog posts and a final video to articulate their brand that was posted at their blogs.
The video is a very challenging assignment for my students because I give them virtually no direction on how to do it. I set some parameters (e.g. must be 3-5 minutes) and give them my evaluation criteria, but provide little if any training on how to create a video. This is intentional, because I've found that the more I say about how to do this assignment, the more I constrain the creative potential of the outcome. Over the past few years, my students have produced some amazing videos. My favorite video of all time was made a few semesters back by my undergraduate student, Mike Alt.
I continued to see some very good work this semester. Below are the highlights from both my undergraduate and MBA students.
I hope you take the time to watch a few of them. Please share your thoughts in the comment section below!
This one is from my undergraduate student, Janelle Batista
Undergraduate student Daniel Berner put a lot of effort into this video
My MBA student Cindy Elkins not only made an exceptional video, she also created an impressive blog.
This one is from my MBA student, Josh Vega
Here is a great video from MBA student Robin Penning that highlights the beauty of living on Lake Tahoe
This video by MBA student Brin Reynolds should really help him with his photography business