I am speaking today at the Women in Technology Forum being held at Microsoft Licensing, GP in Reno. In 50 short minutes, I hope to be able to persuade the women in my audience that because social business is the new business reality, having a good online personal brand is good for both her and the business she works for.
I realize most of my audience will probably never blog and are confused by twitter, but I hope to convince everyone about the value of having a good LinkedIn profile. A professional, current photo and a complete profile is really all you need to get started on LinkedIn.
I anticipate that majority of my audience will already be on Facebook, and I will emphasize the importance of having a professionally personal posture on Facebook. Professional discretion is realizing that just because you can post or even “like” something, does not mean that you should. We don’t need Facebook or any other online site to authenticate our personal lives.
Everything we do online creates a digital footprint. Instead of trying to conceal or erase that footprint, I think the only reasonable approach is to assume full responsibility for everything you say and do online. If you rely on technology to protect your privacy, you have not been paying very close attention the last few years. Any privacy we think we have online is truly virtual. A better approach to privacy is to make it an operational issue – never post anything, anytime, anywhere that you would not be comfortable with anyone seeing. If you operate like this, then you will not have anything to protect, hide, or erase.
The talk will be recorded, so I hope to be able to share clips from the talk in future blog posts.
Please share your thoughts in the comment section below.