Personal Branding And Social Business: Presentation For Women In Technology Forum

May 9, 2013

I am speaking today at the Women in Technology Forum being held at Microsoft Licensing, GP in Reno. In 50 short minutes, I hope to be able to persuade the women in my audience that because social business is the new business reality, having a good online personal brand is good for both her and the business she works for.

I realize most of my audience will probably never blog and are confused by twitter, but I hope to convince everyone about the value of having a good LinkedIn profile. A professional, current photo and a complete profile is really all you need to get started on LinkedIn.

I anticipate that majority of my audience will already be on Facebook, and I will emphasize the importance of having a professionally personal posture on Facebook. Professional discretion is realizing that just because you can post or even “like” something, does not mean that you should. We don’t need Facebook or any other online site to authenticate our personal lives.

Everything we do online creates a digital footprint. Instead of trying to conceal or erase that footprint, I think the only reasonable approach is to assume full responsibility for everything you say and do online. If you rely on technology to protect your privacy, you have not been paying very close attention the last few years. Any privacy we think we have online is truly virtual. A better approach to privacy is to make it an operational issue – never post anything, anytime, anywhere that you would not be comfortable with anyone seeing. If you operate like this, then you will not have anything to protect, hide, or erase.

The talk will be recorded, so I hope to be able to share clips from the talk in future blog posts.

Please share your thoughts in the comment section below.

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Comments (2)

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  1. Shila says:

    Love it. So true. There are lots of posts and tweets I want to endorse, like, comment, favorite or retweet, but they are not in alignment with my company’s branding. So I leave that for the real life personal conversations with people and keep the digital social presence authentic, but still professional and neutral. After all, as you point out, once it’s out there, it is out there for good.

    Although I don’t know if you have to be exclusively clear or cute, I like to think sometimes you can be both. Being snarky though is one step away, and trying to convey tone online is often very difficult. I can see how in this sense it’s best to stay clear, and not try to be cute, edgy or funny. 🙂

    Another great presentation, thank you for sharing.

    Bret L. Simmons Reply:

    I think it all depends on the brand, Shila. Your brand is vibrant and hip, so being cute is part of being clear about what you guys are all about. for other brands, like engineers, being cute sends a mixed message. Great point and thanks for sharing your thoughts! Bret