I am presenting today to the Nevada State Society for Human Resource Management (SHRM) conference in Reno. I am co-presenting in a session on using LinkedIn for recruiting talent. My role is to explain what LinkedIn is, why it is important, and what a good profile looks like. The assumption is that some of the attendees will not currently be using LinkedIn.
The most important question I will address is why being on LinkedIn is important. Although I'm speaking to HR managers, the reason why you need to be on LinkedIn is true for all leaders and managers, regardless of your job title.
The reason why all leaders need to be LinkedIn is simple - it is a strategic imperative. Sure LinkedIn is a powerful recruitment tool, but your presence or absence on LinkedIn says a lot about you and your company. I still meet people that thumb their nose at LinkedIn and continue to claim it is a "fad". Those folks are simply not paying attention, and not paying attention to your external environment always results in strategic consequences. LinkedIn and tools like it are here to stay because they are part of the fabric of the paradigm shift to social business. LinkedIn is the entry level social platform for professionals. Even if you choose not to participate in the cultural revolution taking place on Facebook and Twitter, there is no excuse to continue to sit on the sideline as LinkedIn continues to grow, improve, and solidify it's strategic relevance.
If you are not on LinkedIn, you are assuming an ineffective posture that will ultimately marginalize both your personal relevance and your value to your organization. In these hyper-competitive and hyper-connected times, your organization needs more from you than the status quo of the past. Your organization needs you to help them listen, engage, respond, and learn from your increasingly connected web of customers, employees, and suppliers.
If you call yourself a leader and you are not on LinkedIn, you are a relic - "a trace of some past or outmoded practice, custom, or belief." Being a relic is a matter of choice. With respect to participating in LinkedIn and learning the new realities of good social business, its a totally unnecessary and stubborn choice.
What do you think? Please share your thoughts in the comment section below.