Archive for February, 2011

Social Objects

February 28, 2011 0 Comments
Social Objects

I first heard about social objects about 18 months ago, but the concept did not make much sense to me then because the person that spoke about them was not personally creating social objects that were relevant to me. I get it now, and if your business or organization has a message that it needs [...]

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Do You Know Everyone In The Room?

February 26, 2011 10 Comments
Do You Know Everyone In The Room?

The next time you attend a networking event or any event where people have gathered for a reason, look carefully around the room. Do you know everyone in the room? If not, is there any reason why you would not want to meet anyone you don’t already know? If you don’t know everyone in the [...]

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If I Was Your Competitor

February 25, 2011 10 Comments
If I Was Your Competitor

If I was your competitor, I would focus daily on giving customers a compelling reason to do business with me and my people instead of you and yours. If that means you lose so many customers that you can no longer operate, that’s your problem, not mine. If I was your competitor, I’d hire the [...]

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Social Media For Business

February 24, 2011 12 Comments
Social Media For Business

Scott McKain broke down the original use of the words “social” and “media” and arrived at the idea that social media is a means of communicating with those friends with whom you are allied. I like that, so I extended his original thoughts to define social media for business as: Means of communicating with those [...]

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