I’m talking social business today at Nevada’s Center for Entrepreneurship (NCET). It’s a variation of some of my most recent presentations on social business with one exception. In this one, I am going to recommend the book No Bullshit Social Media by Jason Falls and Erik Deckers. A few of my slides toward the end of the presentation reflect content from the book. I’ve not officially recommended it yet with a blog, that I’ll do that soon. Here is a quote I love:
Social media marketing is about building relationships, not receipts. The receipts will come, but only if you invest the time and attention it takes to build relationships with your customers. Think lifetime value, not sale value. (p. 180).
I strongly concur. The good news is that most of your competitors are sleeping through this time of tremendous opportunity to create community and word-of-mouth marketing around their brands. It’s still early, but the clock is ticking. It’s time for you to stop making excuses and get started – no bullshit.