I had the honor of speaking to ProNet Reno today about Personal Branding. I was impressed with the quality of support this group provided its members that are searching for employment. It was a serious business meeting with a serious group of folks.
I hope some of them will take my advice and change their minds about what it means to assume responsibility for marketing yourself with these new tools of content generation and engagement. Never before have we had so much opportunity to be able to document and target our value – what we can do uniquely well to help others address opportunities and solve problems that matter to them. It’s our value, not our personality, that makes us remarkable. But creating content and marketing that content is a paradigm shift in the way to establish and maintain a career. I hope some of them will give themselves permission to be excellent by choosing to do things others are not willing to do (e.g. blog).
Now is the time to establish your digital citizenship. Companies that fully grasp the potential of social business will be looking for people have a demonstrated track record of being professionally personal in their increasingly connected social networks. Focus on increasingly associating your name and face with searchable and shareable content that is valued by others and you will never again have to fear being either invisible or irrelevant.