Personal Branding: Pronet Reno

September 26, 2011 8 Comments

I had the honor of speaking to ProNet Reno today about Personal Branding. I was impressed with the quality of support this group provided its members that are searching for employment. It was a serious business meeting with a serious group of folks.

I hope some of them will take my advice and change their minds about what it means to assume responsibility for marketing yourself with these new tools of content generation and engagement. Never before have we had so much opportunity to be able to document and target our value – what we can do uniquely well to help others address opportunities and solve problems that matter to them. It’s our value, not our personality, that makes us remarkable. But creating content and marketing that content is a paradigm shift in the way to establish and maintain a career. I hope some of them will give themselves permission to be excellent by choosing to do things others are not willing to do (e.g. blog).

Now is the time to establish your digital citizenship. Companies that fully grasp the potential of social business will be looking for people have a demonstrated track record of being professionally personal in their increasingly connected social networks. Focus on increasingly associating your name and face with searchable and shareable content that is valued by others and you will never again have to fear being either invisible or irrelevant.

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Comments (8)

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  1. Mike Moore says:

    I believe many companies are behind on the use of social networking for branding purposes. And candidates who can demonstrate an understanding of this important area will have an inside track in many cases when job hunting. This Blog presents very important information on the subject. Good work Brett

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    Bret L. Simmons Reply:

    Strongly agree with you about it still being very early in the game for both companies and individuals, Mike. Thanks for sharing your thoughts! Bret

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  2. Bret,
    Whether it is marketing a corporate brand or a personal brand you need to have a clear and consistent message. Today more than ever, you only get one shot at making a good impression. So why would you want blow it by either not being present on social media or worse, making yourself look foolish on social media?

    Great presentation!
    Sharon
    http://www.sharonmarkovsky.com

    [Reply]

    Bret L. Simmons Reply:

    Concur, Sharon. Keep up the good work yourself. Bret

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  3. I enjoyed the presentaion Bret. I agree, I believe establishing a digital citizenship and personal branding can open up all kinds of opertunites for you.

    [Reply]

    Bret L. Simmons Reply:

    Welcome, Jason. Thanks for sharing your thoughts! Bret

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  4. Mike Moore says:

    I am finding that “receipts will come, but only if you invest the time and attention” to be quite a journey. For the older generation, the Social Media is a tough learning curve. I see the potential bu am challenged to seize the day.

    [Reply]

    Bret L. Simmons Reply:

    Hey, I’m on that learning curve too, Mike! It’s not easy, but it’s necessary. Thanks for sharing your thoughts. Bret

    [Reply]

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