I’m speaking today about social business to the Fernley, Nevada, Chamber of Commerce. The presentation will be a short version of the one I gave recently to the Reno-Tahoe American Marketing Association. In the “related posts” section below you can find links to more of the content that came out of my development and delivery of that presentation.
I think what’s good for the businesses in Fernley is good for Fernley. Right now if you do a google search on Fernley, Nevada, individual businesses barely show up. I see that as a big opportunity for improvement to both help businesses and increase the visibility and online reputation of Fernley.
When someone searches your community online, what will they find? A community of voices testifying to what it’s like to live and work where you live, or silence? Social media gives rural communities and the businesses in them the tools to craft an online story about them that is archived, shareable, and active for them around the clock.
Your community might be small, but the internet is enormous. Think big.
We know from research reported here yesterday that on an interpersonal level, narcissistic leaders leave a lot to be desired (ok, they suck). If you work for a narcissist, you are not likely inspired by your leader’s vision (if he/she has even offered one), you are probably not recognized and rewarded the way you should be for your […]
This post originally appeared in 2010 as “Five evidence-based outcome of both the bright-side and the dark-side of a leader’s personality” on David Burkus‘ website Leader Lab. I wrote a very brief summary of it in 2010 on this site as well. I’m updating and reposting it again because the findings are important and it’s a […]