I’m speaking today about social business to the Fernley, Nevada, Chamber of Commerce. The presentation will be a short version of the one I gave recently to the Reno-Tahoe American Marketing Association. In the “related posts” section below you can find links to more of the content that came out of my development and delivery of that presentation.
I think what’s good for the businesses in Fernley is good for Fernley. Right now if you do a google search on Fernley, Nevada, individual businesses barely show up. I see that as a big opportunity for improvement to both help businesses and increase the visibility and online reputation of Fernley.
When someone searches your community online, what will they find? A community of voices testifying to what it’s like to live and work where you live, or silence? Social media gives rural communities and the businesses in them the tools to craft an online story about them that is archived, shareable, and active for them around the clock.
Your community might be small, but the internet is enormous. Think big.
I’m a huge fan of Bob Sutton’s evidence-based management body of work. I think his new book with Huggy Rao might be his best book yet. I certainly believe that Scaling Up Excellence: Getting To More Without Settling For Less is one of the best evidence-based management books I’ve ever read. I got my review [...]
I’m very glad to feature a guest post from one of my former MBA students, Brandon Jones of Leadership Done Right. Please make sure to check out Brandon’s blog and follow his thoughts on leadership. When you are a leader, you have many responsibilities. To effectively handle each responsibility, you need to actively dedicate your [...]