I’m speaking today about social business to the Fernley, Nevada, Chamber of Commerce. The presentation will be a short version of the one I gave recently to the Reno-Tahoe American Marketing Association. In the “related posts” section below you can find links to more of the content that came out of my development and delivery of that presentation.
I think what’s good for the businesses in Fernley is good for Fernley. Right now if you do a google search on Fernley, Nevada, individual businesses barely show up. I see that as a big opportunity for improvement to both help businesses and increase the visibility and online reputation of Fernley.
When someone searches your community online, what will they find? A community of voices testifying to what it’s like to live and work where you live, or silence? Social media gives rural communities and the businesses in them the tools to craft an online story about them that is archived, shareable, and active for them around the clock.
Your community might be small, but the internet is enormous. Think big.
I have strong opinions about things like religion and politics, but I usually try to avoid expressing those online. Through my work, I have both the responsibility and the honor of serving people of every religion, political party, sexual orientation, race, age, etc. and I try very hard not to offend anyone with my own […]
I am the curator of TEDxUniversityofNevada. It’s one of the extra things I do in my role as an employee of the University of Nevada to try to be a good organizational citizen. Our third event was held on January 23, 2015, and it was a huge success – maybe our best effort so far. […]