I’m speaking today about social business to the Fernley, Nevada, Chamber of Commerce. The presentation will be a short version of the one I gave recently to the Reno-Tahoe American Marketing Association. In the “related posts” section below you can find links to more of the content that came out of my development and delivery of that presentation.
I think what’s good for the businesses in Fernley is good for Fernley. Right now if you do a google search on Fernley, Nevada, individual businesses barely show up. I see that as a big opportunity for improvement to both help businesses and increase the visibility and online reputation of Fernley.
When someone searches your community online, what will they find? A community of voices testifying to what it’s like to live and work where you live, or silence? Social media gives rural communities and the businesses in them the tools to craft an online story about them that is archived, shareable, and active for them around the clock.
Your community might be small, but the internet is enormous. Think big.
I’ve loved the abstract concept of creative tension ever since I first encountered it in Peter Senge’s classic systems thinking book The Fifth Discipline. Creative tension is how people who strive for excellence deal with the gap between the way things are and the way they should be. This concept of tension surfaced again for me […]
Take the time to watch this video of The Warning at TEDxUniversityofNevada and you’ll see an impressive performance by Daniela (15), Paulina (13), and Alejandra (11), three talented sisters from Monterey, Mexico. When I consider the results they have achieved, listen to the words they speak between songs, and watch how they interact with each […]