I’m speaking today about social business to the Fernley, Nevada, Chamber of Commerce. The presentation will be a short version of the one I gave recently to the Reno-Tahoe American Marketing Association. In the “related posts” section below you can find links to more of the content that came out of my development and delivery of that presentation.
I think what’s good for the businesses in Fernley is good for Fernley. Right now if you do a google search on Fernley, Nevada, individual businesses barely show up. I see that as a big opportunity for improvement to both help businesses and increase the visibility and online reputation of Fernley.
When someone searches your community online, what will they find? A community of voices testifying to what it’s like to live and work where you live, or silence? Social media gives rural communities and the businesses in them the tools to craft an online story about them that is archived, shareable, and active for them around the clock.
Your community might be small, but the internet is enormous. Think big.
I’ve recommended the new book The Myths of Creativity by David Burkus, so I’m happy to also share with you the following interview with David: How did you become interested in creativity? I became interested in creativity and innovation as an offshoot of leadership. I started to research what characteristics the most innovative companies and [...]
Accountability is the binding strength of interdependent relationships at work. We simply must hold people accountable. But for accountability to be legitimate, to have integrity, accountability has to start with ourselves. We have to begin by holding ourselves accountable and being open to being held accountable by all our constituents. The most effective leaders are [...]