I’m speaking today about social business to the Fernley, Nevada, Chamber of Commerce. The presentation will be a short version of the one I gave recently to the Reno-Tahoe American Marketing Association. In the “related posts” section below you can find links to more of the content that came out of my development and delivery of that presentation.
I think what’s good for the businesses in Fernley is good for Fernley. Right now if you do a google search on Fernley, Nevada, individual businesses barely show up. I see that as a big opportunity for improvement to both help businesses and increase the visibility and online reputation of Fernley.
When someone searches your community online, what will they find? A community of voices testifying to what it’s like to live and work where you live, or silence? Social media gives rural communities and the businesses in them the tools to craft an online story about them that is archived, shareable, and active for them around the clock.
Your community might be small, but the internet is enormous. Think big.
During a preseason football game on Friday, August 26, 2016, Colin Kaepernick, quarterback for the San Francisco 49ers, refused to stand with the rest of his team during the playing of the national anthem. You can read for yourself his explanation for his behavior, as well as the official responses of both the 49ers and […]
I highly recommend Adam Grant’s 2016 book “Originals: How Non-Conformists Move The World.” It’s the best evidence-based management book so far this century, surpassing his previous book “Give and Take.” Originals will be required reading in my MBA class in Organizational Behavior starting this semester. The entire book was good, but the chapter that resonated […]