I’m speaking today about social business to the Fernley, Nevada, Chamber of Commerce. The presentation will be a short version of the one I gave recently to the Reno-Tahoe American Marketing Association. In the “related posts” section below you can find links to more of the content that came out of my development and delivery of that presentation.
I think what’s good for the businesses in Fernley is good for Fernley. Right now if you do a google search on Fernley, Nevada, individual businesses barely show up. I see that as a big opportunity for improvement to both help businesses and increase the visibility and online reputation of Fernley.
When someone searches your community online, what will they find? A community of voices testifying to what it’s like to live and work where you live, or silence? Social media gives rural communities and the businesses in them the tools to craft an online story about them that is archived, shareable, and active for them around the clock.
Your community might be small, but the internet is enormous. Think big.
One of the highest forms of responsibility is the responsibility to be free. One of the highest forms of freedom is the freedom to be responsible…Yet if we examine our lives closely, most of us will find that we are slaves to something that defines our zone of comfort – whether it be the approval of […]
I recently read a great little book on evangelism by TEDxUniversityofNevada 2014 speaker Harvey Turner. I was struck by the similarities between effective evangelism and effective leadership, something I had not expected. Paraphrasing Harvey, evangelism simply means “applying good news to people’s lives.” The best leaders do something similar on a daily basis with the people […]