Can you learn faster than your competitors? If you can, you can help define what it means to be competitive in your business or industry and force your competition to play catch-up. If not, then you will be forced to try to imitate what your competitors are doing and how they are doing it.
Give yourself permission to participate personally, learn continuously, and don't quit. Do these things to gain social business advantage over your competitors that use time as an excuse to not participate or who tried a few social media tools but soon quit when they realized instant pudding was not on the menu.
Those that immerse themselves in an opportunity or challenge will always understand more than those that hire others to spoon feed them prescriptive solutions. The depth of your personal understanding of why social business works is the key to grabbing and sustaining competitive advantage because only understanding will allow you to create methods and capabilities unique to your business and employees. The knowledge of others is good, but if you use it as a crutch the best it will ever get you is competitive parity.
Please watch this short clip from my presentation on social business to the Reno-Tahoe American Marketing Association. After you watch the clip, please share your thoughts in the comment section below!