Social business is much more than social media marketing. Getting better is more important than getting found. Operational excellence
, with delighted employees intent on impressing every customer, every time, with high quality products and service is the best marketing available to your business. The tools of social media can help you and your employees connect with your customers and suppliers, and with each other, to listen to suggestions and complaints and to respond with solutions.
We are living through a paradigm shift in the way we communicate, which means these are times of tremendous opportunity for those that give themselves permission to be excellent.
Seizing opportunity is risky and messy. If you wait for a recipe, you will miss the opportunity.