What’s the most urgent priority of your business? Many of you would say making a profit is your top priority. It’s hard to argue the fact that your business can’t survive if it can’t sustain a healthy bottom line.
OK, so you want to make a profit; then what’s the single most important thing your business needs to grow the bottom line? Revenue. Money that does not hit the top line never has an opportunity to hit the bottom line. Growth, more than anything else, constrains profit.Too many leaders focus their people on line item costs instead of focusing them on the single line that matters the most – the top line. This is not a law of the universe, but if your business is not growing, it’s probably dying.
If growth is the most urgent priority of your business, have you made it everyone’s responsibility? Everyone needs to understand how their daily performance and behavior either helps or hurts the growth of the business.
Please take a few minutes to watch this brief video, then please share your thoughts in the comment section below. Stay tuned, because my next post will cover the single most important thing you need to focus on daily if you want to grow your business.