My review copy of Jennifer Prosek’s new book entitled “Army of Entrepreneurs: Create an Engaged and Empowered Workforce for Exceptional Business Growth,” was provided for free by the publicist. With a title full of trendy keywords, an introduction that promised an “easy to follow, replicable plan” (p. 3), and an opening paragraph that touted “my new management model,” (p. 7), I wondered if I’d be able to keep my lunch down while I read this book. I fully expected to hate it, but much to my surprise, I liked it and am glad to recommend it.
In a nutshell, Jennifer advocates making every employee of your business responsible for helping to grow the business. It’s everyone’s job to be thinking about finding new customers and remarkable employees to impress those customers. Jennifer’s approach is not hollow rhetoric, she shows you how to enable your employees to think and behave like entrepreneurs, how to measure progress, and how to share the rewards as your team experiences success.
Chapter 7 on Using Technology and Chapter on Maintaining Momentum were my favorites. Jennifer takes blogging seriously, and I think every business owner should pay very close attention to her advice:
Blogs will make or break your business. They have the power to disseminate information and host global conversations on any topic…I believe that blogging is a critical technology option for an entrepreneurial company. It’s both conversational and permanent. As such, it’s a technological innovation in communications strategy. (pp. 100-101)
As the leader in her company, Jennifer uses blogs to communicate with both her customers and her employees. That’s very smart. And I love what she has to say about how to pay so people will stay:
In addition to being clear, a good compensation system must be blog and creative. At our company, we want excellence. We want radically better performance. To that end, we offer market salaries- sometimes better. If you want the best, you have to demonstrate in the traditional income category that you are willing to pay for it. If you demand excellence but offer only mediocre salaries, that disconnect will be apparent. (p. 147)
If you are a business owner or business leader, you need to read this very unique book and give very careful consideration to Jennifer’s counsel for creating an army of entrepreneurs in your business. If you are willing to change your mind, you might just be able to radically transform your business.