How can I help you? That’s the question I ask myself as I decide if I am going to connect with you on Twitter.
Whenever I get a message that someone new is “following” me (I HATE that term!) on Twitter, I always check out their profile. The first thing I look for is a real name and personal picture. I rarely connect to brand logos (or goofballs) because I know they are likely more interested in selling than really connecting. The second and most important thing I look for is a link to an active blog. If you are not blogging, it’s going to be very hard for me to help you on Twitter.
If you run a blog with current and remarkable content, I will subscribe to your blog and read your new articles as they are posted. If I find something I like, I will share (retweet) that article with my Twitter community. By putting my brand on your content, I am both helping you and hopefully someone in my Twitter community.
Twitter is a very large space that people use in a variety of ways. Most of the people I connect with on Twitter are using it as a tool to build social capital by curating helpful content that they or someone else has created. The people I connect with on Twitter show up primarily to help others, not to sell or tell us when they are walking their dog or brushing their teeth.
If you are helping yourself by helping others, then I can help you by connecting with you, adding you to one of my lists, and curating your original content. If the way you help yourself does not involve helping others, then I personally will pass on connecting with you.
If you are not the type of person that I would be interested in eventually having a phone conversation or a cup of coffee with someday, then any connection we make holds no potential value for either of us. Your Twitter profile needs to make the case for a valuable connection in about 20 seconds, and there is no better way to do that than by using your real name, your personal picture, and linking to helpful content you are posting on your blog.
What do you think? Please share your thoughts in the comment section below!