If I was your competitor, I would focus daily on giving customers a compelling reason to do business with me and my people instead of you and yours. If that means you lose so many customers that you can no longer operate, that’s your problem, not mine.
If I was your competitor, I’d hire the very best people I could find. I’d treat them with respect and work hard to earn and keep their trust. I’d do my best to keep their wages and benefits fair and competitive. I’d make sure they were enabled to perform their jobs by providing them with meticulous training, coaching, feedback, encouragement, and support. I’d expect them to partner with me to continuously improve how we operate so we could all experience the satisfaction of being productive. I’d expect them to help me listen to our valued customers and suppliers to ensure the products and services we stand behind represent the best we have to offer.
If I was your competitor, I’d continuously challenge myself and my employees to think innovatively about what it means to be in our business. I’d give myself permission to do the things you are not willing to do, and I’d retrain customers about what to expect from the products and services we offer. I’d start with my existing customers, and then focus on retraining and then retaining new ones, including yours. I’d enable and encourage my delighted customers, employees, and suppliers to spread the word about what we are doing and how much fun we are having doing it.
If I was your competitor, I would make putting you out of business a game. My employees and I would keep score, and we would celebrate our successes with each other and our growing community of loyal customers. I know you think this is just business, but for me it’s personal. I care about my employees, my customers, my family, and myself, and if someone has to go out of business, I’m going to work extremely hard to make sure it is you and not me.
If I was your competitor, I’d exercise, eat right, get as much sleep as I could, and read voraciously to keep my mind engaged. I want to live a very long time, because running a competitive and successful business is a valuable service that I am honored to provide to my community.