Archive for December, 2010

The Social Capital Of Relationships, Reputation, and Trust

December 31, 2010 2 Comments
The Social Capital Of Relationships, Reputation, and Trust

Your ability to earn, maintain, and leverage social capital is crucial to your personal and business branding. Social capital develops through reputation and reciprocal relationships built on trust. In Web 2.0 relationships develop around remarkable content and worthwhile conversation.  I don’t have many errant conversations online. I focus my effort on exchanging valuable content and [...]

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The Informational, Relational, and Anticipatory Web For Business

December 30, 2010 0 Comments
The Informational, Relational, and Anticipatory Web For Business

This video was recorded about 10 months ago, but I think the observations I make are still valid today. In it, I describe what I see as the difference between Web 1.0, Web 2.0, and Web 3.0. All the buzz is about Web 3.0, but for the small to medium size business I think Web [...]

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Transparency

December 29, 2010 4 Comments
Transparency

I view social media platforms as tools, not toys, we use to document and communicate our value. If you are serious about personal branding and not just playing around, you should never post anything, anytime, anywhere that you would not be comfortable allowing anyone to view. Be an open book online. You want people to [...]

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Social Media Etiquette

December 28, 2010 4 Comments
Social Media Etiquette

I have never had any really big problems (yet) with anyone online in social media (e.g. Twitter, Facebook, my blog). Online, the people in my communities are exceptionally well behaved. Offline is another story – the same old story of unprofessional behavior. I’ve met a number of people online that won’t do me the common [...]

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