Your ability to earn, maintain, and leverage social capital is crucial to your personal and business branding. Social capital develops through reputation and reciprocal relationships built on trust. In Web 2.0 relationships develop around remarkable content and worthwhile conversation. I don’t have many errant conversations online. I focus my effort on exchanging valuable content and [...]
This video was recorded about 10 months ago, but I think the observations I make are still valid today. In it, I describe what I see as the difference between Web 1.0, Web 2.0, and Web 3.0. All the buzz is about Web 3.0, but for the small to medium size business I think Web [...]
I view social media platforms as tools, not toys, we use to document and communicate our value. If you are serious about personal branding and not just playing around, you should never post anything, anytime, anywhere that you would not be comfortable allowing anyone to view. Be an open book online. You want people to [...]
I have never had any really big problems (yet) with anyone online in social media (e.g. Twitter, Facebook, my blog). Online, the people in my communities are exceptionally well behaved. Offline is another story – the same old story of unprofessional behavior. I’ve met a number of people online that won’t do me the common [...]
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I am speaking this morning to a group of leaders at Truckee Meadows Community College. It’s not often that I get a chance to speak to colleagues in education about leadership so I am looking forward to it. These folks have been participating in leadership development and my talk will be the final session. I [...]
Crappy Systems – The Reason Why Good Service Is So Elusive
Why is it so hard to get good service in a coffee shop in Reno at 7:30 am on a Friday morning? Last week I had an unacceptable service encounter at Starbucks. This morning I once again was near that same Starbucks, and instead of going for the convenient experience, I drove out of my [...]
