Book Recommendations
from Bret L. Simmons

From Bret's review: "Despite its flaws, it is a good book. It will make the list of optional readings for my MBA class this fall because I think it will have an impact on the students that read it. The book is very well written with excellent organization and a very conversational style. The best thing about the book is the numerous excellent examples Liz gives to support her points, coming from her years of experience as a top executive and consultant."

Order now from Amazon!

From Bret's review: "Guy defines enchantment as 'the process of delighting people with a product, service, organization, or idea. The outcome of enchantment is voluntary and long-lasting support that is mutually beneficial.' I like that a lot. People that are delighted behave entirely differently than those that are simply satisfied. For me, the last seven chapters were better than the first six, but I think the entire book is worth your time and effort."

Order now from Amazon!

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Book Recommendations
from Bret L. Simmons

Archive for June 2010

Student Branding Blog: My Two Most Recent Posts

Student Branding Blog: Blogging? Be Encouraged

Cultural Difference In Management

Student Branding Blog: Study Abroad

Archives

Categories

Recent Posts

Recent Comments

Book Recommendations from Bret L. Simmons

Archive for June 2010

Student Branding Blog: My Two Most Recent Posts

Student Branding Blog: Blogging? Be Encouraged

Cultural Difference In Management

Student Branding Blog: Study Abroad

Archives

Categories

Recent Posts

Recent Comments

Book Recommendations
from Bret L. Simmons