Book Recommendations
from Bret L. Simmons

From Bret's review: "Guy defines enchantment as 'the process of delighting people with a product, service, organization, or idea. The outcome of enchantment is voluntary and long-lasting support that is mutually beneficial.' I like that a lot. People that are delighted behave entirely differently than those that are simply satisfied. For me, the last seven chapters were better than the first six, but I think the entire book is worth your time and effort."

Order now from Amazon!

From Bret's review: "Even if you have gotten started with social business, you might not be doing it correctly or at least have great room for improvement. This book can help because Gary articulates the powerful operating principles as well as anyone because he practices that he preaches."

Order now from Amazon!

Archive for May 2010

Student Branding Blog: Professional And Personal Blog

Monday, May 31st, 2010 · No Comments »

United Airlines Inconsistent Service: System Or People Problem?

Friday, May 28th, 2010 · 19 Comments »

Student Branding Blog: Personal Branding Decisions

Monday, May 24th, 2010 · No Comments »

Student Branding Blog: How To Not Suck At Facebook

Tuesday, May 18th, 2010 · 2 Comments »

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- Bret L. Simmons: Great thoughts, Caitlin. Hopefully followers would take action if the leader behaves foolishly, but...
- Caitlin Durkin: Great post! You ask at the end how do you know whether your leadership is wise or foolish? Well, the...
- Bret L. Simmons: Welcome, Adam. Love your thoughts. I think the key is wanting to know, being motivated to expose and...
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- Bret L. Simmons: The truth can be tough sometimes, Greg. I’m Ok with people taking time to adjust, as long as...

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