Book Recommendations
from Bret L. Simmons

From Bret's review: "Despite its flaws, it is a good book. It will make the list of optional readings for my MBA class this fall because I think it will have an impact on the students that read it. The book is very well written with excellent organization and a very conversational style. The best thing about the book is the numerous excellent examples Liz gives to support her points, coming from her years of experience as a top executive and consultant."

Order now from Amazon!

From Bret's review: "Guy defines enchantment as 'the process of delighting people with a product, service, organization, or idea. The outcome of enchantment is voluntary and long-lasting support that is mutually beneficial.' I like that a lot. People that are delighted behave entirely differently than those that are simply satisfied. For me, the last seven chapters were better than the first six, but I think the entire book is worth your time and effort."

Order now from Amazon!

Student Branding Blog: Multiplication Branding

July 12, 2010 by Bret L. Simmons · Filed under: Personal Branding

My latest post at The Student Branding Blog is entitled “Multiplication Branding.” In this post I encourage folks to apply the logic from the book “Multipliers: How The Best Leaders Make Everyone Smarter,” as they build their personal brand.

Someone with a diminishing attitude practices personal branding by trying to show how smart and valuable they think they are. In contrast, someone with a multiplier attitude builds a personal brand that adds value by helping others learn how to solve problems that matter to them. The multiplier focuses on building communities (e.g. by blogging) of shared interest where people feel welcome to contribute their own thoughts and suggestions. By engaging others, multipliers increase what they and others know.

Anyone can chose to learn to be a multiplier. This approach is one of the reasons why I am such a strong supporter of personal branding.

Personal Branding: The Motivation To Do Something Different

Personal Branding: Blog For The People That Need Your Value NOW!

Personal Branding: Is Your Cart Before Your Horse?

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Tags: leadership development, Personal Branding
Posted in Personal Branding