Book Recommendations
from Bret L. Simmons

From Bret's review: "Even if you have gotten started with social business, you might not be doing it correctly or at least have great room for improvement. This book can help because Gary articulates the powerful operating principles as well as anyone because he practices that he preaches."

Order now from Amazon!

From Bret's review: "Despite its flaws, it is a good book. It will make the list of optional readings for my MBA class this fall because I think it will have an impact on the students that read it. The book is very well written with excellent organization and a very conversational style. The best thing about the book is the numerous excellent examples Liz gives to support her points, coming from her years of experience as a top executive and consultant."

Order now from Amazon!

Student Branding Blog: Are You A Career Commander?

July 19, 2010 by Bret L. Simmons · Filed under: Personal Branding

My most recent post at The Student Branding blog is entitled “Are You A Career Commander?“ It’s a very timely post for me because tonight a begin teaching a new class in Personal Branding to UNR undergraduate and MBA students in our College of Business.

This concept of being a career commander comes from Dan Schawbel’s book ME 2.0, which is a required reading for the class. A career commander is someone that assumes full personal responsibility and accountability for their career. In my experience, too few people of any age do this, so if YOU will do this you will immediately differentiate yourself from your unremarkable peers.

Mediocrity sucks.

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Tags: accountability, Personal Branding, responsibility
Posted in Personal Branding

2 Responses to “Student Branding Blog: Are You A Career Commander?”

Kate Grey says:

July 19, 2010 at 3:17 pm

I wanted a sneak preview of what we’ll begin studying tonight in MGT 691, so I Googled it. Guess I have my answer … or at least part of the answer. Looking forward to it.

[Reply]
Bret L. Simmons Reply:
July 20th, 2010 at 9:41 am
Glad to have you in class, Kate! You will excel at personal branding. Thanks, Bret

[Reply]