Book Recommendations
from Bret L. Simmons

From Bret's review: "Guy defines enchantment as 'the process of delighting people with a product, service, organization, or idea. The outcome of enchantment is voluntary and long-lasting support that is mutually beneficial.' I like that a lot. People that are delighted behave entirely differently than those that are simply satisfied. For me, the last seven chapters were better than the first six, but I think the entire book is worth your time and effort."

Order now from Amazon!

From Bret's review: "I liked the book so much I might make it required reading for my next MBA class in organizational behavior. I neither like nor agree with everything Pfeffer has to say in the book, but he backs up his points with solid research, which I love. It has a few too many stories for my taste, but this is one of the best evidence-based books on leadership and management you can put your hands on, which is why I am recommending it."

Order now from Amazon!

Student Branding Blog: The Fifth Discipline

March 1, 2010 by Bret L. Simmons · Filed under: Personal Branding

My new post is up at The Student Branding Blog. In this post, I recommend Peter Senge’s classic book “The Fifth Discipline: The Art and Practice of The Learning Organization.” There is no book I have recommended more over the years. The ideas in this book continue to heavily influence my own thinking and practice of leadership.

I also describe how the book was given to me by a friend, someone who I believe changed the trajectory of my life. You can read my post by clicking here.

Check it out!

Creative Tension

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Tags: Creative tension, systems
Posted in Personal Branding