Book Recommendations
from Bret L. Simmons

From Bret's review: "In this book, Nayar tells the story of how he transformed an already successful company, HCLT, into one of the fastest growing IT service partners in the world. The personal story Nayar shares is compelling, insightful, and at times funny and brutally honest. Have your highlighter handy when you read this because it is packed full of wisdom and quotable passages."

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From Bret's review: "I wish I had written this book. I believe strongly that leaders and companies that make social media only about marketing are missing a HUGE opportunity to to radically transform their entire value chain. But I am glad that Charlene wrote it, because through her diagnostic exercises, checklists, rich examples, and systematic approach to open leadership, any leader with an open mindset can follow her advice and get results."

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Student Branding Blog: Seth Godin’s “Linchpin”

February 8, 2010 by Bret L. Simmons · Filed under: Behavior, Personal Branding

My most recent article for The Student Branding Blog is now posted. In it, I recommend that students read Seth Godin’s new book “Linchpin: Are You Indispensable?“ I reviewed the book previously here and concluded that although Seth’s message is not entirely original, it is still a powerful message.

Especially in tough economic times, if you are not remarkable you are replaceable. Because the overwhelming majority of your peers are content with the mediocrity that pervades their lives, including their work, it is not as difficult as it might sound to become the remarkable person in the crowd.

But it’s impossible if you don’t see your mediocrity and resolve to behave your way to excellence.

Are You Untouchable?

Excellence Is A Form Of Deviance

The Land Of Excellence