Book Recommendations
from Bret L. Simmons

From Bret's review: "I wish I had written this book. I believe strongly that leaders and companies that make social media only about marketing are missing a HUGE opportunity to to radically transform their entire value chain. But I am glad that Charlene wrote it, because through her diagnostic exercises, checklists, rich examples, and systematic approach to open leadership, any leader with an open mindset can follow her advice and get results."

Order now from Amazon!

From Bret's review: "In this book, Nayar tells the story of how he transformed an already successful company, HCLT, into one of the fastest growing IT service partners in the world. The personal story Nayar shares is compelling, insightful, and at times funny and brutally honest. Have your highlighter handy when you read this because it is packed full of wisdom and quotable passages."

Order now from Amazon!

Student Branding Blog: Consistency And Transparency

February 1, 2010 by Bret L. Simmons · Filed under: Personal Branding

Please take some time to visit The Student Branding Blog, where I am a regular contributor. Today, my post is entitled “Consistency and Transparency.” If you are serious about communicating your value to others, and you should be, then you need to eliminate any confusion about who you are and what you can do to help others with problems that matter to them.You also need to be an open book everywhere you go online.

Ambiguity and opacity are the antithises of personal branding.

Check it out!