If you are doing personal branding to advance your career or business, you need to always lead with your value and then wrap the personal around your value. But defining your value – what you can do to help others address opportunities or solve problems that matter to them – is often not as [...]
Personal branding is about assuming full responsibility for yourself and the success of your career. Whether you are 21 years old and just getting started or 48 years old and looking to make a change, personal branding can help you get the job you love and deserve working for people that understand you and [...]
My friend Mary Jo Asmus of Aspire Collaborative Services watched my video yesterday on the ABC’s of Creating an Attitude About Your Personal Brand and suggested that I talk about how I applied the principles to my own personal brand. I made this video in response to her much appreciated suggestion. I am really enjoying [...]
Today I am speaking to the Reno Rotaract Club about personal branding, and next week I start a class on personal branding through UNR Extended Studies. In this video I encourage you to create an attitude in others about yourself and your brand. The attitude you attempt to create about your brand should have [...]
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I am speaking this morning to a group of leaders at Truckee Meadows Community College. It’s not often that I get a chance to speak to colleagues in education about leadership so I am looking forward to it. These folks have been participating in leadership development and my talk will be the final session. I [...]
Crappy Systems – The Reason Why Good Service Is So Elusive
Why is it so hard to get good service in a coffee shop in Reno at 7:30 am on a Friday morning? Last week I had an unacceptable service encounter at Starbucks. This morning I once again was near that same Starbucks, and instead of going for the convenient experience, I drove out of my [...]
