Book Recommendations
from Bret L. Simmons

From Bret's review: "Guy defines enchantment as 'the process of delighting people with a product, service, organization, or idea. The outcome of enchantment is voluntary and long-lasting support that is mutually beneficial.' I like that a lot. People that are delighted behave entirely differently than those that are simply satisfied. For me, the last seven chapters were better than the first six, but I think the entire book is worth your time and effort."

Order now from Amazon!

From Bret's review: "I wish I had written this book. I believe strongly that leaders and companies that make social media only about marketing are missing a HUGE opportunity to to radically transform their entire value chain. But I am glad that Charlene wrote it, because through her diagnostic exercises, checklists, rich examples, and systematic approach to open leadership, any leader with an open mindset can follow her advice and get results."

Order now from Amazon!

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Book Recommendations
from Bret L. Simmons

Archive for October 2009

Personal Branding: Blogging About Your Value

Personal Branding: Why You, Why Now?

ABC’s of Creating an Attitude About Your Personal Brand: Part II

ABC’s of Creating an Attitude About Your Personal Brand

Archives

Categories

Recent Posts

Recent Comments

Book Recommendations from Bret L. Simmons

Archive for October 2009

Personal Branding: Blogging About Your Value

Personal Branding: Why You, Why Now?

ABC’s of Creating an Attitude About Your Personal Brand: Part II

ABC’s of Creating an Attitude About Your Personal Brand

Archives

Categories

Recent Posts

Recent Comments

Book Recommendations
from Bret L. Simmons