Book Recommendations
from Bret L. Simmons

From Bret's review: "Despite its flaws, it is a good book. It will make the list of optional readings for my MBA class this fall because I think it will have an impact on the students that read it. The book is very well written with excellent organization and a very conversational style. The best thing about the book is the numerous excellent examples Liz gives to support her points, coming from her years of experience as a top executive and consultant."

Order now from Amazon!

From Bret's review: "I wish I had written this book. I believe strongly that leaders and companies that make social media only about marketing are missing a HUGE opportunity to to radically transform their entire value chain. But I am glad that Charlene wrote it, because through her diagnostic exercises, checklists, rich examples, and systematic approach to open leadership, any leader with an open mindset can follow her advice and get results."

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Student Branding Blog: Dealing With The Millennial Perception

December 21, 2009 by Bret L. Simmons · Filed under: Personal Branding

My post today at The Student Branding Blog concerns how students can deal with the perceptions employers have of young people at work. I get asked all the time for advice on how to deal with Millennial workers – the assumption being these young works are significantly different than the rest of the workforce. I don’t buy that assumption, and the hype to support that assumption FAR exceeds the scientific research.

Visit The Student Branding Blog and check out my article!

Is this a good example of a Generation Y (Millennial) employee?

Entitlement vs. Responsibility