Book Recommendations
from Bret L. Simmons

From Bret's review: "This is not Bob Sutton’s best book, but if you’ve never read one of his books this is the one to start with because Bob really summarizes the most important ideas and evidence that have appeared in all of his previous books, articles, and blogs. Those familiar with Bob’s work will recognize that there is not a whole lot of new stuff here, but that’s OK, because it’s still the best stuff you are going to find about how to be a good boss."

Order now from Amazon!

From Bret's review: "I wish I had written this book. I believe strongly that leaders and companies that make social media only about marketing are missing a HUGE opportunity to to radically transform their entire value chain. But I am glad that Charlene wrote it, because through her diagnostic exercises, checklists, rich examples, and systematic approach to open leadership, any leader with an open mindset can follow her advice and get results."

Order now from Amazon!

Student Branding Blog: Building Your Brand In Class

December 28, 2009 by Bret L. Simmons · Filed under: Personal Branding

My new post at The Student Branding Blog is entitled “Building Your Brand In Class.” In this post, I offer some suggestions on how your behavior in your classes can contribute to building your personal brand. Even if you are not a student, I think some of these suggestions can help as you think about ways to develop your personal brand.

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Tags: Personal Branding
Posted in Personal Branding