Smartbrief today ran an article from The New York Times on a new company called Asana. Asana was formed by Facebook co-founder Dustin Moskovitz and Jusin Rosenstein, an engineering manager at Facebook. They are working on a software product that they claim will change the way we work.
When you visit the Asana website, you will see a section called “Joining the team,” where they describe some of the positions they are looking to fill and invite you to e-mail them a short note at jobs@asana.com
I sent a brief e-mail to that address at 10:43 am this morning. I figured they would be getting THOUSANDS of e-mails and they would never even read mine and probably would never even acknowledge receipt of my message.
At 1:21 pm I got a personal e-mail from Asana co-founder Justin Rosenstein. I didn’t get a job, but he thanked me for my interest in Asana. But the most impressive thing was he had taken the time to visit my website and thanked me for spreading the word about the fundamental attribution error (FAE), which he sees as a big problem.
WOW! Now that is impressive. Unfortunately, I just don’t see that kind of professional courtesy very often, especially from a successful leader.
This is why social media is so powerful. Justin made a personal connection with a simple “thank you.” You can bet I will be keeping an eye on Asana and will do everything I can to promote their product when it is released. I will be very happy to return Justin’s simple act of courtesy tenfold.
You should follow me on twitter here.
