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	<title>Comments on: Personal Branding: The Power and Peril of Being Personal in Facebook</title>
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	<link>http://www.bretlsimmons.com/2009-10/personal-branding-the-power-and-peril-of-being-personal-in-facebook/</link>
	<description>Leadership, followership, and purpose at work</description>
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		<title>By: Bret L. Simmons</title>
		<link>http://www.bretlsimmons.com/2009-10/personal-branding-the-power-and-peril-of-being-personal-in-facebook/comment-page-1/#comment-1238</link>
		<dc:creator>Bret L. Simmons</dc:creator>
		<pubDate>Tue, 06 Oct 2009 20:15:35 +0000</pubDate>
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		<description>Mario, glad you found my course!  Here is what I will say about SEO.  I hired a professional to design my site and take care of the &quot;behind the curtain&quot; aspects of SEO.  When this site launched in June, I expected it to be at the top of a google page. But there is another Bret Simmons, and he had the top spot until recently.  What I did was to blog almost every day, link to my own posts in my blog, and comment on a lot of other websites.  This is the process side of SEO and it worked.  Now if you google Bret Simmons, this site is #1.  Of course if you google Bret L Simmons, I have all the spots for several pages.  That&#039;s my brand.  Thanks for the question!  Bret</description>
		<content:encoded><![CDATA[<p>Mario, glad you found my course!  Here is what I will say about SEO.  I hired a professional to design my site and take care of the &#8220;behind the curtain&#8221; aspects of SEO.  When this site launched in June, I expected it to be at the top of a google page. But there is another Bret Simmons, and he had the top spot until recently.  What I did was to blog almost every day, link to my own posts in my blog, and comment on a lot of other websites.  This is the process side of SEO and it worked.  Now if you google Bret Simmons, this site is #1.  Of course if you google Bret L Simmons, I have all the spots for several pages.  That&#8217;s my brand.  Thanks for the question!  Bret</p>
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		<title>By: Mario Bonilla</title>
		<link>http://www.bretlsimmons.com/2009-10/personal-branding-the-power-and-peril-of-being-personal-in-facebook/comment-page-1/#comment-1234</link>
		<dc:creator>Mario Bonilla</dc:creator>
		<pubDate>Tue, 06 Oct 2009 18:42:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.bretlsimmons.com/?p=1236#comment-1234</guid>
		<description>Dr. Bret, you lay out organized, mature guidelines that should enable just about anybody to start the process of personal branding. In reading the related posts you eluded to a course you are going to teach entitled
“Google is your new business card: Building a valuable personal brand.”
I did not see any mention of search engine optimization practices and was wondering how important, or not this practice should be in creating searchable content.</description>
		<content:encoded><![CDATA[<p>Dr. Bret, you lay out organized, mature guidelines that should enable just about anybody to start the process of personal branding. In reading the related posts you eluded to a course you are going to teach entitled<br />
“Google is your new business card: Building a valuable personal brand.”<br />
I did not see any mention of search engine optimization practices and was wondering how important, or not this practice should be in creating searchable content.</p>
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