I love Twitter. Next to my blog, it is by far the most important social media site I participate in. In the few short months I’ve been on Twitter I have met and connected with some incredible people that have helped me improve the value of what I do.
When you establish your Twitter presence, please be yourself, not your business. Use your real name or a version of it, use the same recent and professional picture of yourself that you use in Linkedin and Facebook, and use a similar statement of purpose that you use in those accounts. Include the link to your blog or business site. My twitter account is http://twitter.com/drbret
I have Twitter set up to automatically post to my Facebook account. I do this for several reasons. The most important is I spend 95% of my time with my blog and Twitter because those are the active sites where the big payoff is. I don’t have time to operate separately in Facebook and frankly it’s not worth the time. Knowing that my Twitter automatically feeds to Facebook, I put myself on a budget in Twitter. Every morning I tweet my own blog and then ONLY 2-3 of the best blog posts I find that morning.
I check back in Twitter in about an hour because if someone has re-tweeted one of my posts I want to thank them for doing so. I think that is very important. It is also important to know that when you “reply” to someone in Twitter that does NOT auto post to Facebook, so there is no budget to how many people I can thank.
Before I ever log on to Twitter in the morning, I spend time trying to learn something new. My job on Twitter is to find the BEST posts on leadership and management I can find that day that and share them with my friends on Twitter. I know they are doing the same. That means only the best of the best ends up on Twitter. When you build a community of people all interested in the same thing, everyone only has to do a small part daily. I can learn something new every day on Twitter because I am connected to good people that share the load of bringing daily value to our forum. It’s amazing.
Please ignore that box at the top that says “what are you doing?” No one cares and that is NOT what Twitter is about. Twitter is about valuable content and valuable connections. By connections I don’t mean number of followers – it really does not matter how many people follow you. What matters is how many of those folks you exchange private e-mails or phone calls with, and how many you meet in person. I’ve made some extremely valuable contacts where I live that I never would have met if I had not been on Twitter. And I’ve met some incredible people all over the country that I have communicated with outside of Twitter.
You can’t learn Twitter by standing on the shore and observing. You have to jump in and start swimming – daily. Be patient; you won’t get Twitter overnight. Connect to good people and watch what they do and how they do it. It takes a while, but once you see what is really happening in Twitter you will see it is one of the most valuable social networks for your personal brand.