Personal Branding: Blogging About Your Value

October 31, 2009


If you are doing personal branding to advance your career or business, you need to always lead with your value and then wrap the personal around your value.  But defining your value – what you can do to help others address opportunities or solve problems that matter to them – is often not as easy as it sounds.

In this video I suggest that it might be helpful to break your value down into concepts we are familiar with – mission, vision, values and purpose.  If you understand these things about your value platform it will help you with the process of documenting your value by blogging.



Related Posts:

Some of the Benefits of Blogging

Rebecca Thorman’s Advice on Blogging and Personal Branding

Personal Branding: Document and Target Your Value

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  1. Personal Branding Defined « SM@RT Social Media For Business | March 24, 2010
  1. Good morning Bret. Thanks for the reminder of mission, vision, value, and purpose. For me, they “organize and focus energy”, much like a dam organizes and focuses the energy of a body of water. Like a Venn Diagram, could it be that the greater the overlap of mission, vision, value, and purpose then the greater the “power”? I have tried to achieve this, so I wonder? Perhaps others will comment. Thanks for your work!

    Bret L. Simmons Reply:

    I think the vision, mission, values and purpose must be consistent with each other. I think folks should start with purpose because that one should not change even as the mission and vision change over time. If you can put words to why you do all of your professional activities – which is not easy – I find that provides a lot of focus. Thanks, Thomas! Bret

  2. Dan McCarthy says:

    Bret –
    This is a must for anyone starting a blog. I wish I would have started this way, but I eventually backed into it.
    Nice work with the videos too – very well done. I keep thinking I need to get started with these….

    Bret L. Simmons Reply:

    Welcome, Dan! I think you blog is one of the best, so you must have gotten these things clear very quickly. I LOVE doing videos…. now. Very painful at first but they are more personal and believe it or not quicker than writing sometimes. Thanks!! Bret