If you are doing personal branding to advance your career or business, you need to always lead with your value and then wrap the personal around your value. But defining your value – what you can do to help others address opportunities or solve problems that matter to them – is often not as easy as it sounds.
In this video I suggest that it might be helpful to break your value down into concepts we are familiar with – mission, vision, values and purpose. If you understand these things about your value platform it will help you with the process of documenting your value by blogging.
About the Author: Bret L. Simmons
Sites That Link to this Post
- Personal Branding Defined « SM@RT Social Media For Business | March 24, 2010