ABC’s of Creating an Attitude About Your Personal Brand

October 28, 2009


Today I am speaking to the Reno Rotaract Club about personal branding, and next week I start a class on personal branding through UNR Extended Studies.  In this video I encourage you to create an attitude in others about yourself and your brand.  The attitude you attempt to create about your brand should have all the components of the ABC model of attitudes: Affect, Behavioral intentions, and Cognition.

Always lead with your value, and be consistent and authentic as you use different social medial platforms to communicate your brand.  If you are inconsistent or inauthentic, you risk creating cognitive dissonance in those that evaluate you and your brand. 

Related Posts:

Personal Branding: Is Your Cart Before Your Horse?

Personal Branding: Document and Target Your Value

Consistently Contribute Value

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Comments (2)

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  1. Tele Raack, Reno says:

    I just want you to know how happy I am that you are posting videos on your blog. I think they are engaging and informative!

    Thank you for presenting the ABC’s of Creating an Attitude About Your Personal Brand in such a way that I finally “got” it. I feel that I have been moving with purpose but have not been able to define that purpose until now! 🙂

    Bret L. Simmons Reply:

    Welcome, Tele! Thanks for the kind words about the videos and the content and glad it is helping in some way. If you liked today’s topic, stay tuned because tomorrow I will give an example of the ABCs using my own brand. Thanks!! Bret