Today I am speaking to the Reno Rotaract Club about personal branding, and next week I start a class on personal branding through UNR Extended Studies. In this video I encourage you to create an attitude in others about yourself and your brand. The attitude you attempt to create about your brand should have all the components of the ABC model of attitudes: Affect, Behavioral intentions, and Cognition.
Always lead with your value, and be consistent and authentic as you use different social medial platforms to communicate your brand. If you are inconsistent or inauthentic, you risk creating cognitive dissonance in those that evaluate you and your brand.